SAMS Europe 2026


28. – September 29, 2026
Hotel Okura Amsterdam

We have a limited number of complimentary tickets available for you: Take this opportunity to experience inspiring keynotes, product demonstrations, use cases, and direct exchange with like-minded professionals.

Experience Dynamic License Control at SAMS EUROPE in Amsterdam

Interactive Product Demonstrations

Experience our proprietary SAP solution in action as our experts guide you through real-world scenarios, demonstrating how comprehensive transparency transforms SAP software asset management from a cost trap into a strategic advantage.

Expert Consulting

Speak with our team of specialists available throughout the event to discuss your specific challenges and provide tailored insights into your company’s unique SAP ecosystem.

Impressions from 2025

FAQ

We will provide you with a voucher code for your free registration for a trade fair ticket. Simply fill out the form on the website to receive it.

Our online appointment booking system will be available starting in late May. You can then conveniently reserve your preferred time slot online. Of course, you are always welcome to visit us without an appointment. However, for specific questions, requests, or particular topics, we recommend booking an appointment to ensure that the right contact person is available for you at the booth.

You can find us in the exhibition hall, booth – to follow

The event takes place at Hotel Okura Amsterdam, Ferdinand Bolstraat 333
1072 Amsterdam.

LocationLocated in Amsterdam (Amsterdam South), Hotel Okura Amsterdam is just a 5-minute drive from the Rijksmuseum and Leidseplein. This luxury-style hotel is 2 km from the Van Gogh Museum and 3.3 km from Rembrandtplein.


Rooms

Make yourself at home in one of the 300 guestrooms featuring minibars and LCD televisions. Complimentary wired and wireless internet access is available, along with cable programming. Private bathrooms with separate bathtubs and showers feature deep soaking tubs and rainfall showerheads. Conveniences include phones, as well as safes and desks.
Facility Amenities

Treat yourself to a visit to the spa, which offers massages, body treatments, and facials. For your leisure, the following facilities are available: an indoor pool, a whirlpool, and a sauna. Complimentary wireless internet access, concierge services, and babysitting (surcharge) are also provided. Reaching nearby attractions is a breeze with the shuttle (surcharge).
Restaurant

Enjoy international cuisine at Ciel Bleu Restaurant, one of the hotel’s 4 restaurants, or take advantage of 24-hour room service. Looking for some relaxation? Take a break at one of the 2 bars/lounges. A breakfast buffet is offered for a fee on weekdays from 6:30 AM to 11:00 AM and on weekends from 6:30 AM to 11:30 AM.
Other Facilities

Featured amenities include a 24-hour business center, limo/town car service, and express check-out. If you are planning an event in Amsterdam, this hotel is an excellent choice, as it features 29,063 square feet (2,700 square meters) of event space, including a conference center and 20 meeting rooms. A round-trip airport shuttle is available for a surcharge (available 24 hours), and self-parking (subject to charges) is available on-site.


Do you have a hotel / accommodation with discounted rates?
We have reserved a limited number of rooms for you at a reduced rate in the conference hotel. Please book via our hotel booking link or contact the hotel directly by phone or email, quoting the booking code “we.CONECT”. Please note that availability is limited and rooms are allocated on a first-come, first-served basis.

Mobility Partner – Flight discounts with Lufthansa

The Lufthansa Group offers a comprehensive global route network connecting major cities worldwide. To make a reservation, please click on LUFTHANSA.

NOTE: Pop-ups must be enabled, otherwise the booking platform window will not open. These special rates are also available through your IATA/ARC travel agency. Travel agencies can request ticketing instructions via email at lufthansa.mobility@dlh.de by providing the access code as a reference.

Mobility Partner – Discounted travel with Deutsche Bahn

Business travel can place a significant burden on the environment, particularly due to CO₂ emissions. With Deutsche Bahn, you can always travel with a clear conscience, as all business trips are powered 100% by electricity from renewable energy sources.

Travel comfortably and sustainably – book our discounted corporate train ticket here.

Booking instructions can be found here.

Information will follow shortly.

For further information, Mr. Cheng Yan is at your disposal:
+49 (40) 32 80 86 – 0 or via email Cheng Yan