A Strong Partnership in Software Asset Management: Dynamic License Control and von strünk consulting Join Forces

Software Asset Management (SAM) requires more than just the right tools—it demands partners who combine expertise, practical experience, and a deep understanding of each customer’s unique requirements and system landscape. This is particularly important when organizations transition to the SAP Cloud with RISE, where complexity presents significant challenges.

The collaboration between Dynamic License Control (DLC) and von strünk consulting brings together exactly these strengths. In the following interview, we speak with Volker Löffler von Strünk, Managing Director of von strünk consulting, about the background and benefits of this partnership for customers.

Benefits of the Partnership

Mr. Löffler von Strünk, what led you to partner with HONICO—and specifically with its Dynamic License Control solution?

Volker Löffler von Strünk:
Throughout my many years as an IT Asset Management (ITAM) consultant, I have repeatedly seen how critical the functionality of Software Asset Management (SAM) solutions is to building an effective SAM environment. Ideally, the design of such a system should be driven by the customer’s core business and organizational structure.

In practice, however, many solutions are built around the limitations of the software itself, which often results in business processes and organizational structures not being adequately represented. In the worst case, this leads to costly misinvestments.

HONICO impressed us with its deep SAP expertise and its ability to adapt Dynamic License Control (DLC) flexibly to each customer’s individual requirements. This ensures that customer-specific structures and business processes remain the primary focus—rather than the limitations of a software tool.

How do you assess the impact of SAM solutions such as DLC on the optimization of SAP ecosystems?

Volker Löffler von Strünk: SAM solutions should always support an organization’s specific business requirements. One of the things that stands out when working with Dynamic License Control is its consistent “organization before technology” approach.

DLC provides comprehensive visibility into and management of all SAP-related resources, licenses, and business processes—including RISE with SAP environments. This is essential for ensuring compliance while enabling organizations to manage their SAP licensing efficiently and strategically.

What benefits does the partnership between Dynamic License Control and von strünk consulting offer your customers?

Volker Löffler von Strünk: At von strünk consulting, our priority is to support customers strategically and sustainably in the field of Software Asset and License Management. Our strength lies in providing tailored consulting services and developing customized SAM strategies that reflect each organization’s unique structures, processes, and business objectives.

Together, we combine extensive expertise in IT Asset Management and Software Asset Management. Our collaboration with Dynamic License Control enables us to deliver customized solutions that go far beyond license administration—they also support our customers’ long-term strategic objectives. Customers benefit from a unique combination of technological excellence and practical, business-oriented consulting.

Thank you for the interview, Mr. Löffler von Strünk.